Ecommerce Shipping Cost Reduction Playbook

Four levers Indian D2C brands can pull to cut shipping P&L without breaking SLA

A 16-page operational playbook on every lever Indian D2C brands have to reduce shipping cost: volumetric weight optimisation, courier selection strategy, RTO reduction methods and COD management. Includes a working-template for a shipping-cost audit and a printable checklist your ops team can act on this week.

What's inside

• Volumetric weight optimisation — packaging, slab targeting, weight reconciliation disputes
• Courier selection strategy — when each carrier wins by pincode + weight slab
• RTO reduction methods — address verification, OTP COD, pre-dispatch AI risk scoring
• COD management — remittance cycles, fake-COD detection, working-capital impact
• Surface vs air — when each is right (worked example)
• Printable shipping-cost audit template

Audience: D2C founders, ops managers, finance leads